Wednesday 21 October 2026Victoria edition
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Phillip Island McDonald's Plan Rejected by Council

A proposal to build a McDonald's restaurant in Cowes on Phillip Island has been rejected by the Bass Coast Shire Council. The council's decision comes after thousands of residents expressed concerns about the impact on local small businesses and traffic.

SR
By Staff Reporter
News reporter · Updated about 17 hours ago

A proposal to build a McDonald's restaurant in the popular tourist destination of Phillip Island has been rejected by the local council. The fast-food giant had applied for a planning permit to build a new restaurant in Cowes, a town with a population of 6,593.

Councillors unanimously voted to reject the application, citing inconsistencies with the local planning scheme. The public gallery was packed for the Bass Coast Shire Council meeting, with many residents clearly passionate about the issue.

Community concerns

Island ward councillor Tim O'Brien expressed concerns that the proposal failed the community "on so many levels". "Where is the community benefit?" Mr O'Brien said. "This will be muscling its way into a part of a market it had no part in building."

Councillor Mat Morgan, a Greens candidate in the upcoming state election, also spoke out against the proposal. "There are a thousand ethical and moral reasons to throw this in the bin," he said. "We don't want this, we don't need this."

Residents react with relief

The proposal had sparked outrage among thousands of residents, with over 5,800 people signing a petition against it due to concerns about traffic and the impact on local small businesses.

Cowes resident and business owner Trevor Ware welcomed the council's decision. "We didn't need this, and I think the community has done very well to fight it," he said.

"There's still a big track ahead and [McDonald's] are going to push very hard. We just can't let it just ride through. The way it's been approached and the area that they put it in so close to the school, everything was just so wrong."

Another Cowes resident, Megan Ryan, was emotional about the decision. "If McDonald's haven't got the message, we don't want them here," she said. "My dad lives at Melaleuca [aged care] right next door to here. He's lived here, he's served here, and the last thing I want my dad to hear in the middle of the night is, 'Do you want fries with that?' because there's a 24-hour McDonald's sitting right there."

Councillor Jan Thompson noted that the decision may be appealed to the Victorian Civil and Administrative Tribunal (VCAT), but voted to reject the application nonetheless. The council received 1,543 objections and 32 submissions regarding the McDonald's application.

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